This section discusses the importance of video marketing for small business, how to overcome hurdles in video marketing. We like to start backwards from our product and branch out from there. Define that product page, and then come up with high traffic pillar page ideas that can support that. From there, break topic ideas off of your pillar page to create long tail blog posts.
You can also use it for your in-person marketing—in your shop, at events and trade shows and in sales sessions. Loop a video on a screen to attract foot traffic or include videos to make presentations more engaging. These videos can also be repurposed to share on YouTube and social media. But for small business owners or marketers, it may feel daunting. Here at Animoto, we’ve spoken with countless small business owners that already wear a lot of hats. We know adding video to the mix may feel overwhelming—especially without the time, resources or technical expertise needed for video creation. Is your growing business interested in taking advantage of the power of video?
We should also mention that, when it comes to social video especially, you don’t need heavy production. A lot of the most engaging videos are short clips with just a few shots, or even a single clip with text on it. Start simple and as you get more familiar with video creation you can try new, more complicated things. We’d also like to call out that even big brands with big budgets have started opting for less polished social videos for a more authentic look. You don’t have to spend hours to reap the benefits of video.
You can get started with as little as a couple hours a week, and as you get better at making videos, you’ll need even less. You can repurpose photos and videos you already have or use stock imagery to save time on production.
With over a decade in the industry and partnerships with Facebook, Instagram, YouTube, Twitter and LinkedIn, Animoto is used by more than one million businesses worldwide. Make text large enough to read and go for a square or vertical format for videos designed for mobile or social media.
A good way to find long tail ideas is on Answer The Public. Let’s say, for example, we want to use blogging and SEO as our inbound channel. This usually forms the basis of such efforts, as it’s an owned channel, and you can generally compete with very large players and win some or much of the time on quality and 10x content. In any case, just think about it and discuss with your colleagues before jumping into a channel. Don’t simply join a channel because your competitors have or because it’s new and buzzworthy.